Genna Pethers

For nearly 15 years, Genna has managed, concepted, and led design on some of the most coveted product lines. Working her way up from Designer to Head of Design at Wild + Wolf, she ran the lifestyle and licensing team, where she was responsible for the entire design cycle through to product launch for both existing and new brands including Wild & Woofy, W+W and Wanderflower.

Genna was the leader in creating the first giftware collection for Ted Baker, and she worked hand-in-hand with Orla Kiely to develop award-winning ranges of stationery and home goods. She also worked closely with the Victoria & Albert Museum to develop both gardening and wellness lines, overseeing their licensing for more than 10 years.

She’s a coffee devotee, and loves a good walk with her dog, Ralfie.