Adeline & Oscar

Ideating a new upscale women’s accessories brand with a focus on Jewellery.

Adeline & Oscar is a covetable, contemporary women’s accessories brand inspired by nature with classic shapes, heritage prints and luxurious materials. The bespoke print that we created for Adeline & Oscar weaves a narrative through the identity, featuring elements of flora and fauna. This storytelling approach allows the brand to change with the seasons.

The inclusion of beautiful jewellery with little sentiments that speak to the consumer allows personalisation, individuality and meaning to the range. The luxury feel of the brand is conveyed right through to the packaging with flashes of gold, opulent colours and tactile finishes, making it a joy to open.

With the products we have a flash of coral that accents the deep green and lush flora in our bespoke illustrated pattern. This accent is carried through to the packaging with a coral edge paint to the swing tags, coral thread tie and inside flood print to the boxes.

A hero product within the range, we created a range of giftable Pendant necklaces. We wanted to create a display unit which was sympathetic to the brand. Showing all the beautiful sentiments and colour ways of the collection.