Kidoki

Pattern and illustration for a playful, bold and creative children’s toy brand.

Illustration and pattern are at the core of Kidoki’s personality. Partnered with a bold and bright colour palette, Kidoki is vibrant and eye-catching, making it a brand that will stand out on the shelves.

Print and pattern are at the heart of the Kidoki brand. Patterns come into their own on product and packaging and are used in lots of different ways to keep the brand modern and engaging.

Geometric shapes are used as a foundation for the illustration style. Kidoki is brought to life by using expressive faces and fun characters, which build a playful narrative across the brand

Having a versatile illustration style enables clever solutions for all areas of the brand, from the die-cut windows on packaging, shape play within product and vibrant backdrops for photoshoot styling.