Wanderflower

Illustration for an aspirational women’s personal care brand, with a focus on thoughtfulness and wellbeing.

Drawing from nature and the ingredients featured within the product, the illustrations were all hand drawn to create a backdrop for the packaging and brand to stand out on.

The illustration style was developed to create a soft, calming aesthetic. Brush marks and painterly edges add a textured dimension to the design.

The colour palette for Wanderflower was inspired by neutral and soothing tones from the natural world.

The graphic elements all tied together across the brand creating an identity which stands out for it’s textured print finishes and tactile colour palette.