Casdon Toys

Photo and video assets for Casdon, which is a family business producing replica, role-play toys, loved today and by generations of children – and their parents!

Casdon was going through a rebrand to help bring their products more up-to-date. To support this, Goodlines were asked to produce product images, lifestyle shots and videos in a new fresh style to support the relaunch of current products as well as to help promote new lines.

We shot 44 products, with 12 models, across 4 days at 2 different locations. Each location had a different look and feel, we identified which products would be better suited to each and began planning models, wardrobe and shots accordingly.

From our initial mood boards, we worked out the composition of each shot so that on the day we could be most efficient with our time. A mix of close up ‘still life’ style and ‘how to use’ shots were set up alongside the main lifestyle.

The launch of Casdon’s new Dyson replica hair range was a key launch and new licence for them. We created product videos for each item, which were then utilised across their website and social media platforms, to help promote the launch.

All the products are based around role-play, so capturing our models, interacting with the products to demonstrate the key features, was a key requirement for our client.

We curated ‘play scenes’ in each of our locations that complimented the hero product in each shot. Angles were carefully considered so that the model could interact with the product without obscuring it, ensuring it was centre stage of each photo.