Kidoki

Photography and video assets for Kikkerland’s playful, bold and creative children’s toy brand

Goodlines created all photo assets for the Kidoki brand launch, packaging and marketing that would visually tell the story behind Kidoki and its brand values.

From choosing colour sweeps and making wardrobe decisions, Goodlines brought Kidoki to life with a playful and colourful art direction for the photoshoot, which reflects their brand tone of voice and perfectly captures their creative and vibrant personality.

We begin each shoot carefully looking at the balance between colour - with the backdrops, wardrobe to the products themselves. Ensuring they all work well together resulting in bright, colourful, energetic images that really help the Kidoki brand sing.

Kidoki’s games are often multiplayer and so require group shots of the game in use, capturing the moment of joy, exclamation or glee of the players.

Having the kids interacting with the products in the photoshoot is very rewarding, seeing them genuinely having fun through play. Shot initially for marketing purposes, the client liked the photos so much that we are now looking to incorporate them onto the packaging itself.