Kidoki

Product design for Kikkerland’s children’s toy brand Kidoki.

Goodlines worked on the assortment architecture for Kidoki product ranges, from affordable ‘Pocket Money’ and Craft, to more premium Wooden Games and On-The-Go Games in Tins.

The parent’s brand heritage and design-led direction were considered carefully to establish a brand and product DNA that would resonate with their global distribution.

Within all the Kidoki products we created, colour, pattern and characterful faces were key. This really injects Kidoki’s distinct personality into the products, from our wooden balancing game ‘Teeter-Totter Shapes’ to our Make, Stick and Play craft kits.

The Pocket Money category was key for Kikkerland as lots of their current products speak to these price points. With this in mind we worked closely with their in-house sourcing team on finding the right products that we could take on and adapt to something that spoke to the Kidoki brand voice.

One of the categories we developed products for launch was ‘On the Go’ games. With the idea of keeping children entertained wherever they are, the games were a mix of classic play patterns with a twist. Focusing on building hand and eye coordination, quick reflexes and keeping attention spans!