Ooly

Goodlines brings to life brand new bespoke children’s activities for OOLY, a playful brand that offers fun and functional products for art and crafts projects.

Goodlines worked with OOLY to create a series of new products to help build their ‘art activities’ with the aim to grow this category and gain incremental sales. We worked on everything from initial product formats, specs, art directions, illustration, activity play patterns through to artwork for both product and packaging.

It was important that these product though with a new art direction, spoke to the strong tone of voice of OOLY and ensure that their core value of ‘create your happy’ was adhered too.

Pop-Up & Play
With three super fun titles, Goodlines created and illustrated fold out scenes that were ready to decorate with the cute stickers. Alongside build your own pop-up characters ready for play.

Paper Games

Goodlines created 72 (!) unique games across three different titles for this collection of travel friendly activities. Providing kids with sweet whimsical themed activities to keep creative hands busy.

Carry-Along Colouring Books

Goodlines created a portable colouring book format complete with wax crayons, ideal for on-the-go. Launching with three different themes these colour book featured 144 bespoke illustrations across the three titles.