Kidoki

Brand book design and curation for a playful, bold and creative children’s toy brand that encourages personality, imagination, motor and coordination skills through play.

Goodlines were briefed to create a brand new children’s brand by global retailer Kikkerland. A brand book was created to capture everything about the brand, from its values to its key personality traits.

Kidoki’s core values were visually depicted throughout the brand book; playful, clever, functional, colourful and tactile.

The solution is a well designed, thorough document that gathers and explains all the Kidoki assets to ensure that the brand remains aligned within all major brand touch points from packaging to product designs and photography styling.

As Kidoki’s offering continues to grow and expand, this brand book will ensure all future development retains the brand’s distinctively bold and creative personality.