eeBoo

Brand book curation & design for eeBoo, a ‘woman-owned and mother-run’ brand who specialises in useful, beautiful and well-made educational games, puzzles and gifts.

Working closely with the founder Mia Galison allowed us to get fully absorbed into the eeBoo world. Mia provided lots of vintage inspiration and materials and we began living and breathing the brand taking all the assets and creating a digestible document which portrayed the heart of the brand.

Since eeboo is already a well established brand, there were a lot of existing assets to work with. The challenge therefore was to hone in on and instil the key assets that best spoke to the brand identity, cementing the core features and characteristics of the brand.

We love the end result, a brand book that clearly sets out their vision and mission, their values and tone of voice, whilst retaining its vintage inspiration - perfectly reflecting the personality of the eeBoo brand.