Roomytown Rebrand

Roomytown is our sister company and we are proud to be involved in all touchpoints of the brand, from logo, to website, to catalogue, through photoshoot art direction and execution.

Recently we had to quickly react and re-invent their identity as the brand evolved its target consumer. With Goodlines' expertise in branding and design, it offered us the perfect opportunity to 'walk the walk' and develop our own brand…

Starting as an e-commerce brand offering fine art prints for kids, Roomytown has pivoted by popular demand, expanding into prints for the home, as well as launching into wholesale. With key accounts like Liberty London and Oliver Bonas stocking our prints these shifts in strategy also meant a shift in brand identity. Goodlines was quick to support with revamping all of Roomytown’s key brand touchpoint

Goodlines rebranded the styleguide, updated the website, directed and styled new photography and ensured the new look and feel was executed successfully within all marketing assets alongside the brands social presence.

Through carefully considered styling and prop sourcing from like-minded brands, to scouting locations in beautiful family homes, Goodlines’ direction helped to capture the easy-going and relatable personality of the Roomytown brand; illustrating a lived-in look whilst showcasing their diverse portfolio of art prints.

We developed a colour palette which infused muted, more grown-up colours. We chose new fonts that would also reflect the direction in which we wanted to take the brand. These new design elements were translated into a catalogue, updated website, marketing and social.

The rebrand styleguide updates gave the new season catalogue a whole new look and feel, successfully reflecting the new season launch of bespoke art prints. We look forward to seeing our sister brand continue to evolve and are excited about designing the next season.