Keena

Goodlines were briefed to expand the brand identity for Keena, a trusted wholesale manufacturer's representation agency. Keena is an expert for global brands in the gift, home, lifestyle, and fashion accessories categories.

The Keena 'K' becomes an iconic graphic to support the Keena logo. Inspired by handmade paper cut-outs, both angular and soft shapes form an abstract emblem that can be used across printed and digital assets. Marketing materials can explore bold color contrasts and new interesting ways to house photography.

The graphic aesthetic is built from a focus on playful, but purposeful shapes which inspired the direction of the new Keena 'K' icon. Crafty, beautiful and most importantly colour forward.

A brand style guide was then created to ensure that Keena stays ‘on brand’ within all major brand touch points digital assets to printed materials. It can be used as a guide book and also as a tool to inspire more creative ideas for Keena as it evolves.