Inkerie

Goodlines were commissioned to create a new stationery brand for Kikkerland. This brand will stand alone within the Kikkerland offering and have its own unique look and feel.
This included everything from naming, logo and colour palette to typography direction, patterns and illustrations. Through to a complete product and packaging range design.

‘Inkerie’ is a design-led, functional yet stylish collection that offers aesthetically pleasing stationery solutions for the everyday. Goodlines worked on many naming ideas for this new stationery brand working closely with Kikkerland to ensure the name spoke to its core customer target

With clean lines and perfect circles the inkerie logo is very modern and contemporary. The kerning between letters allows breathing space and the shapes of the letters to sing.

An ‘ink nib’ icon weaved cleverly into the logo as the letter ‘i’ adds a playful feel to the logo, softening it and adding a sub icon logo to use throughout the branding.

Research is key to developing the new brand with mood boards carefully created so every images speaks to what we are trying to convey.

It is key for us to create style guides that feel on brand themselves - not just a practical guide, something that has feeling and oozes the brand story.

Playful soft and contemporary, the inkerie colour palette features harmonious tones that work well in multiple different combinations. Colour being one of the back bones to the inkerie collection it had to be broad enough to support vast pattern designs but be connected through a strong thread.

Pattern design features strongly in the inkerie collection. A contemporary twist on retro patterns, using shapes and colours all inspired by stationery from the past and bringing it into the present day.

Line drawings of the products are used on the packaging to show the contents. We wanted to avoid photography as the overall feel of inkerie is very geometric and linear we felt these illustrations worked in harmony with the design aesthetics.