Mapamundi
Logo and visual identity for a leading kids concept store in San Francisco
A name that evoked a global selection of goods and an identity that was playful yet design-led was the core of the brief. After the naming and brand voice was defined, we partnered with Sara Gillingham studio to develop the logo, and from there we envisioned store branding elements, from the façade to the furniture fixtures, which were custom built. We developed different graphic elements that could be used for giftwrap, hang tags and promotional items.
For launch, we art directed a photoshoot for use on the e-commerce site and social media. The website was designed and then developed with a shopify expert. The store became a destination in San Francisco and was voted best kid store.
