Wild & Woofy

Logo and visual identity for a brand that celebrates the daily ‘moments’ in dogs’ and cats’ lives.

From the playful logotype, to the bright playful packaging to unique conversational tone of voice we created a compelling & unique gift alternative to the pet market.

The Wild & Woofy logo was designed to convey the playful nature of the pet brand - through the subtle dancing letters and bold typeface, the result is a logo mark that is bursting with personality and reflective of the brand’s values.

We developed a conversational tone of voice to be used throughout on product and packaging, creating a cheerful and relatable personality.

The bright colour palette keeps the brand gender neutral, for both pet and owner. The patterns feel animated, energetic and fun - the perfect representation of the brand.

We developed a concept to celebrate daily ‘moments’ in dogs’ and cats’ lives and combined them with a distinct brand tone of voice uniquely written from the point of view of the pet.

With a focus on creating a seamless brand visual language through colour, print and tone of voice. A coherent brand identity across product, packaging and marketing assets was created. With strong shelf appeal and accessible price points. It definitely got people ‘barking!’.