Calico Sun

Photo & video shoot for Calico Sun; a fashion accessories brand that celebrates sun-kissed surroundings and positive vibes for kids of all ages.

Calico Sun needed to create photography assets for all marketing materials for their new brand. They had nothing else than flat product photography. They wanted to create a lifestyle brand and a lively, California vibe with the photos.

We delivered a fantastic selection of images and a beautiful sun-kissed video that really helped to bring this new brand to life.

Beginning with mood boards to help convey our ideas to the brand owners, Goodlines managed every detail of the shoot from sourcing props, choosing the location, and styling the models and products.

Selecting models & wardrobe to best hero the products, and encapsulate the brand’s identity was key.

We loved infusing the photography images with the care-free, colourful vibe which ties in to product and website design alike.

The attention to detail within each shot ensures Calico Sun stays ‘on brand’ within major brand touch points. The photography is an important visual asset for digital and print, from E-mailers and Instagram posts to point of sale.

The art direction for the photoshoot and video reflects the brand’s tone of voice and perfectly captures its joyful and sunny personality.