Roomytown

Photoshoot for our sister company ‘Roomytown’, a UK-based family brand that believes in the joy of excellent art.

Through carefully considered styling and prop sourcing from like-minded brands, to scouting locations in beautiful family homes, Goodlines’ direction helped to capture the easy-going and relatable personality of the Roomytown brand; illustrating a lived-in look whilst showcasing their diverse portfolio of art prints.

To shoot Roomytown’s bestselling Watercolour Swatches Fine Art Print, we created a children’s art corner positioned next to a beautiful Georgian feature window that allowed the light to flood in. The large art print hung on the wall was the central focus of the shot, with the creative kids’ art space and vintage furniture helping to soften the photo and bring a playful personality.

Roomytown offers unique art prints that feel unexpected. We used this positioning to inform the styling of this Red Heart Fine Art Print shot, dressing the model in a red tutu dress, but juxtaposing this by having her standing on a skateboard. Introducing a couple of design-led props, we were able to create this beautiful mix of relatability, unexpectedness and fun in this shot.