Wanderflower

Product & packaging design for an aspirational women’s personal care brand, with a focus on thoughtfulness and wellbeing.

Having identified our target demographic, we began the visual exploration of moods, themes, colours and materials. It was important to ensure that the ‘thoughtful’ nature of the brand was at the forefront of the mind whilst developing the collection. Inspiration for the scents and ingredients were taken from nature and products were crafted to provide enriching experiences and moments of quiet self-reflection.

With a strong sustainability message, the packaging is plastic-free, made of fully recyclable materials. Encouraging ‘second use’ suggestions for the packaging such as using the wooden boxes as storage for keepsakes and jewellery. Hand-drawn iconography was developed and printed on all packaging to communicate ethical and sustainable features and benefits.

The product line was created with the gift market in mind, creating different solutions and price points within the line. The collection features organic illustrations alongside warming foils and tactile packaging with strong narrative, guiding the user through a mindful ritual throughout the gifting experience.