Wild & Woofy

Product ideas, design and art working for a modern, playful and a design-driven giftable pet collection.

Wild & Woofy was created to capitalize on the growing global pet market and offer a unique ‘giftable’ alternative to standard pet essentials. We developed a concept to celebrate daily ‘moments’ in dogs’ and cats’ lives and combined them with a distinct brand tone of voice uniquely written from the point of view of the pet.

As a group of pet lovers ourselves, we wanted to create a range of pet products that would give equal enjoyment for pet and owner alike. Throughout the product development process, we stuck to the principle that the products had to be ‘pet-proof’ and fun to use. We rigorously tested the full range of products, to ensure each item was travel-friendly, pet-friendly, and able to withstand years of use and enjoyment.

We created peg-gable product that was perfect for in store till point areas. The engaging tone of voice instantly speaking to the consumer alongside the bright playful colours and bold use of pattern.

The bond between pets and their owners are so strong and a key thing we wanted to convey within the Wild & Woofy products. The mug and bowl set, which has a mug for the owner, and bowl for the dog/cat both have quotes which joins the two together, making it the ‘pawfect’ gift for a pet lover!