Goodlines

Logo and visual identity for our own brand. We create best-selling product lines for design-led consumer brands.

The Goodlines team created the brand identity for Goodlines, this included everything from the logo, to in-house stationery, to supporting graphics for application across both digital and printed assets.

The clean and uncluttered sans-serif logo has a modern feel that carefully contrasts the conversational serif type that is used across the website to communicate with potential clients. The brand logo remains in black in all instances, allowing the playful colour elements of our brand to sing alongside.

It was important that the Goodlines brand identity encompassed who we are as a design agency and what we represent; we’re contemporary, innovative and have a passion for colour.

We developed a bank of pattern designs in a bold and unapologetic colour palette that feels bright and joyful. Playing on the idea of ‘good lines’ we used the coloured lines to create different graphics; gingham prints, confetti lines, tumbling bricks. This allows us to keep this area of the branding fresh with creative new ideas and trends through animations and designs for printed applications such as mugs and notebooks.

The Goodlines website and social media use the branded colour blocks frequently to communicate headings and call to actions. The black and white team photography visually contrasts the colourful branding and gives a professional finish to our identity.