Wanderflower

Logo and visual identity design for a beautifully curated bath, body & aromatherapy gift collection.

The collection consists of eighteen elegantly designed gift sets for the home and body, crafted to provide enriching experiences and moments of quiet self-reflection.

Wanderflowers logo is often used on its own on the brown glass bottles so it needed to be something illustrative and beautiful as it was to be so iconic to the brand. Often used in copper foil and soft pink the delicate leaves of the flower were encapsulated under the ‘Wanderflower’ typographic arch.

All the prints were bespoke for the brand, all hand drawn with delicate layered textures. The colour palette was pulled mainly from the prints, with the edition of warm copper foil details.

To ensure less waste and create a sustainable message, packaging is thoughtfully designed to encourage re-use. This message was incorporated into the packaging with subtle messaging and hand-drawn icons that showed these positive claims.