Wild & Woofy

Packaging for a modern, playful and a design-driven giftable pet collection

Wild & Woofy was created to capitalise on the growing global pet market and offer a unique ‘giftable’ alternative to standard pet essentials.

The conversational tone of voice that is seen on the Wild & Woofy products flows through onto packaging designs. The bold typeface exudes the playfulness of the brand, creating a relatable gift that really speaks to the customer.

The bright colour palette across packs keeps the brand gender-neutral, for both pet and owner. The gift boxes featured cheerful quotes inside that further spoke to the customer from the point of view of the pet.

In addition to the strong tone of voice throughout the packaging we created a set of ‘milestone’ cards that were cut-out-and-keep and gave a ‘second-use’ to the packaging. Allowing it to become much more that just a box to house a product.

As well as gift-box packaging we also created a strong and clear graphic design system to use for ‘peg-able’ display units for our retailers. This featured bold messaging, bright colour palette and fun use of pattern that instantly spoke to the consumer, (hopefully!) encouraging impulse last minute till point purchasing.